Essentials of Web Site Design

Site design, appearance, functionality and features are all important aspects to consider prior to promoting your web site. The completed site should be designed to meet your marketing objectives, look good, and has a layout that is simple to follow.

Prior to design you should conduct some simple exercises:

• Plan your site before writing any code
• Review your competition
• Determine site navigation
• Identify the use of graphics
• Work out how to encourage repeat visits
• Identify search engines for driving traffic to your site