Having a Webmaster is important for every website. A Webmaster is like the website manager. A website needs to be kept current, correct any errors, fix any problems, this is the role of the Webmaster. Many small businesses can't afford a full time employee to maintain the website, the option is to consider outsourcing and contracting a Virtual Webmaster.
Consider the following definition of a webmaster:
person who manages a web; mediator between web authors and system administrator - ensures that applicable standards such as HTML validity and link liveness are met, optimises the web architecture for navigability, takes editorial responsibility for the content, quality and style of the site; finds, creates and installs tools to create web content and check consistency; develops and enforces the house style; liaises with graphic artists; provides first level user support.
The following services are performed by the Virtual Webmaster:
We include a Webmaster e-mail address on your website pages, and respond to questions or problems with some aspect of your website. We fix any reported problems, answer generic website questions, and refer questions about your company or products to the appropriate person at your company.
An important part of a Webmaster's responsibility is the on-going tuning of your Web site for best visitor navigation and search engine rankings. We will make recommendations, and with your approval make any changes or enhancements.
As websites can be immediately and easily modified, websites tend to expand and frequently change. We can make it easy for your website to be changed or improved, we can create new web pages, create new information collection forms, scan photos and optimise them as part of the Virtual Webmaster service.
Each month, or more frequently if requested, your website statistics should be analysed to monitor your website's performance. We can undertake this on your behalf and provide you with a report on traffic patterns, as well as a brief analysis of the results, including recommended changes to your website to increase traffic.
Other optional services to enhance the Virtual Webmaster service include:
The Virtual Webmaster service is invoiced monthly, and is based on an hourly fee much less than standard commercial web development rates and typically may include the following:
Any additional Webmaster work carried out on your website will be invoiced at the standard hourly rate. No work will be carried out until an estimate time to complete any requested improvements or modifications, and will not begin work until your approval has been received.
The Virtual Webmaster service is proactive anticipating problems before they happen, striving for greater success.
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