Information Technology Solutions
The content of the website is the key to the whole site. The content will very much determine the layout of each page, the number of pages, and which page should link to the other pages.
By putting your information onto the World Wide Web is a mine of information that can be accessed on a global basis 24 hours a day. This information can be used to promote your business, sell products and services, and establish a presence in the online business community. It can also be used to provide a mechanism for ordering products or services, or retrieving specific information from your business.
You only need to have an idea what information you want to put online, and somewhere to put it online (see the section on publishing). We will provide the authoring, and will already have worked out with you a basic design, which can now be fine tuned to reflect the content you want as your web presence.
One way of identifying what is to be put onto the web is to regard your web presence as an online brochure, or sales catalogue. If creating a paper based brochure what would you put in this? As this is a different format some of the language may need to be altered to suit an online audience.
The content is the key to a successful website, and differentiate your site from your competitors.
In order to publicise your business to the global market you will need to provide the same information that you would for the local market, plus any additional relevant information.
This can be in textual format, or graphical format. Graphical format can either be drawing styles, photographic styles, or animated graphics. These will provide the information required to sell your services or goods.
Electronic formats of documents such as specifications, plans, price lists, menus, may also be included. By including documents in an electronic format allows your potential customer to access your offline promotional material immediately, with a minimal cost to you, no printing or posting required. You may also consider having a number of downloadable promotional materials such as screensavers, providing another promotional element (see the section on promotion).
You may also wish to include a method by which users can order goods, services, or brochures from your site. This is typically achieved by the use of web based forms.
So precisely what can we include on your site?
Users will come back to your site for any of a number of reasons;
Every visit to you site is a potential sale of your services or goods.
