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Promotion

Promoting your web site is a continuous process throughout the life of the site. There are 2 tasks that can be done as part of the initial promotion;

  1. Provide consistency between email & web addresses
  2. Search engine registration

Consistency

You should provide a clear corporate identity with your domain name, this should be used for both your email addresses, and the web address. It is still too common for organisations to have different inappropriate addresses, for example,
"www.yourcompany.co.uk", for a web address and
"your company@yourisp.co.uk" for an email address.
This provides no consistency at all, is the email address even connected to the web address?

A preferable solution is the following;
"www.yourcompany.co.uk", and
"info@yourcompany.co.uk".
This build credibility within the domain name.

Search Engine Registration

Over 85% of hits to web sites come from search engines. These engines provide the indexing service for the web. Organising the submission is a time consuming but important task including selecting the appropriate keywords, optimising these, providing the appropriate information.

As part of the development process we would initially (if required) submit your site to the following UK search engines and directories;

We will also submit to other search engines and directories by arrangement.

Internet Directories

Internet directories are a usefull way of quickly building links. As part of the virtual webamster service we will submit to a number of directories for your website.

For a list of directory reviews to which we have previously submitted see our directory resource pages.

Submitterbot - Free Directory Submission
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